'As seen on TV': Media support for a new men's health initiative
posted on: May 11, 2011
'Football Fans in Training' (FFIT) is an imaginative men's health initiative that has caught the eye of both media and fans alike.
FFIT sees top flight football clubs help Scottish men get fit and lose some weight. BBC Scotland producer Paul Bradley is one of the participating fans and has decided to record his involvement in a series of broadcasted video diaries. His first diary can now be viewed from the BBC website.
More recently, FFIT has received positive coverage in STV's current affairs programme, The Hour (broadcast 9th May, 2011). The feature has subsequently been placed on the STV website.
What is FFIT?
Supporters sign up for free sessions at their local Scottish Premier League (SPL) club with a view to becoming more active, feeling better and getting back in shape.
Behind the initiative lies an exciting partnership, including the SPL clubs, the Scottish Premier League Trust, the Football Pools, Scottish Government and experts in men’s health, physical activity and nutrition from the NHS and several of Scotland’s leading Universities (Stirling, Strathclyde, Glasgow and Dundee). This team have worked together to develop the programme so that it is based on evidence about what works best to help people improve physical activity and diet. The football setting has proved to be a great draw for many men who could benefit from this programme. Dr Cindy Gray and Prof Sally Wyke of the University of Stirling's Department of Nursing & Midwifery, and Prof Kate Hunt from the MRC / CSO Social and Public Health Sciences Unit are leading an evaluation of the project.
We are still looking to recruit volunteers. If you are: a man; aged between 35-65 years, whose belly is 38+ inches or who has a BMI of at least 28kg/m2
, please leave your name and contact details by calling FREEPHONE 0800 389 2129 (24hrs) or emailing firstname.lastname@example.org
or text FFIT to 88802 and we'll call you back..
Video Diary Link
The BBC is running a video diary made by one of the study participants. Click here
to see the latest diary and then 'SEE ALSO' to play earlier diary entries.